Our detailed knowledge of many markets and business environments throughout Europe, the Middle East and Africa enables us to assist investors, hotel owners, and hotel brand and management companies in the formulation of development strategy for the region. These services will be tailored to your precise requirements based upon our initial discussions with you.

For existing investors/operators with extensive ownership interests we find it helpful to begin the review and planning process by ranking investments in return on capital employed order. This ensures that our efforts are initially focused on the areas where we can have greatest impact and thereby provide some quick wins in terms of improving investment performance.

The review process will eventually extend to creating agreed groupings of assets that conform to similar investment parameters. Such groupings may include "hold", "sell", "alternative use evaluation", "refurbish", "refurbish and expand" and so on. Again, this disciplined approach assists in focusing our activity and enables us to divide subsequent work efforts between internal and external teams.

For aspiring investors we will undertake a strategic review of the hotel investment market in order to identify assets that conform to your stated geographic, market level and return on investment criteria. This can focus on existing assets, new-build or some combination.

We regard our most important service to clients as listening carefully to ensure we fully understand your investment aims and objectives and can tailor our activities to your particular requirements.

Companies where we have undertaken extensive strategic reviews during our careers include the following:

• Whitbread Hotel Company
• Kempinski Hotels and Resorts
• Kingdom Holdings
• Mandarin Oriental Hotels Group
• Copthorne Hotels
• InterContinental Hotels Group
• Inter Hotels
• Agip Hotels
• Forte Hotels